Adele Gutman Milne

Adele Gutman has been honored as one of the Top 25 Most Extraordinary Minds in Sales & Marketing by the Hospitality Sales and Marketing Association International for achieving unprecedented results in driving revenue through Guest Experience, Reputation Optimization, and Culture. She is an authority an all things related to hospitality reputation excellence, the host of Get Great Guest Reviews the Podcast, and the creator of The Five-Star Review System. Adele also serves as Co-President of HSMAI South Carolina Chapter. During her 20-year tenure as Vice President of the Library Hotel Collection, the brand astonished the hotel industry by repeatedly earning the #1 highest guest satisfaction rating of any luxury hotel brand in the world, receiving a 96.1% GRI (Global Review Index-by ReviewPro) on the Luxury Brand Report, a survey of 2.7 million annual online reviews. Every property in the collection rose to the top of their market for guest satisfaction on review sites like Tripadvisor, including the Aria Hotel Budapest who was named the #1 Hotel in the World on the 2017 Tripadvisor Travelers Choice Awards. Now Adele’s mission is to help hoteliers and business leaders in all industries achieve revolutionize their culture and reputation success by customizing and implementing the award-winning methodology she has developed over four decades.