Asís Martínez-Jerez

Francisco de Asís Martínez-Jerez (Asís) joined the Cornell Nolan School in July 2020, after spending seven years at the University of Notre Dame and almost 20 years at Harvard Business School. In his research and consulting activities, Asís focuses on the design of customer centric organizations for performance. In current projects Asís is exploring how firms may combine AI with employee wisdom to improve decision outcomes, how to design incentive systems to leverage the leadership style of middle managers, or how to promote initiatives that shape a company’s culture. At the Nolan School, Asís teaches courses on strategy implementation, performance measurement, and managerial accounting, and he is currently developing a course on casino strategy. A native of Alicante, Spain, Asís earned his undergraduate degrees in Law and Business Administration at ICADE-Madrid, his MBA from Harvard Business School, and his Ph.D. in Business Economics from Harvard University. His professional experience includes working for La Suisse Assurances in Lausanne, Switzerland, and consulting for McKinsey & Co. in Europe and Latin America. He currently serves on the Boards of Directors of E.D. Bullard and Asclepii, and consults firms throughout Europe and the Americas. In 2005, Asís received the HBS-MBA Class Award for Teaching Excellence, the Jim Bulloch Award for Innovation in Management Accounting Education in 2010, the top teaching awards at the Mendoza College of Business in 2016, 2017, and 2020, teaching awards at the Nolan School of Hotel Administration in 2023, and the Notable Contribution Award to the Management Accounting Literature in 2019. Asís enjoys the company of his lovely wife, María José, and often escapes to New York city to visit his daughters, Victoria and Aitana.