Social Media Filter External What a U.S. TikTok ban could mean for travel industry The U.S. House of Representatives passed a bill Wednesday in lopsided fashion that would compel TikTok parent company ByteDance to sell the popular video app to non-Chinese owners within six months or see it banned in the United States. Phocuswire More in this category Social MediaMore in this category Lodging Industry More like this External Hilton’s TikTok Ad Changed the Social Marketing Game for Good In February, Hilton Hotels & Resorts released a 10-minute TikTok video—yes, you read that correctly—that took viewers on a sprawling journey, spanning dozens of locations and multiple genres, featuring appearances from more than half a dozen beloved... Adweek More in this category Social MediaMore in this category Brand Marketing More like this External Why this luxury hotel chain bets on user generated content’s ‘power of the people’ User generated content has become more important in a society where less polished content performs better than professionally created content, especially in light of today’s booming creator economy. For that reason — helped by the post-Covid-19 trav... Digiday More in this category Social MediaMore in this category Content Marketing More like this External Influencers are out - authenticity is in The influencer economy is on the brink of a seismic shift. Catalyzed by the popularity of TikTok and its algorithm, which prioritizes content types over creators, brand marketers and digital agencies are increasingly allocating social media budgets ... fastcompany.com More in this category Social MediaMore in this category Content Marketing More like this External Hotel Marketing Departments Aim To Capitalize on Bleisure Demand, Shifting Booking Patterns Hotel sales and marketing departments have revised their strategies to win back guests, particularly business travelers and groups, which have lagged in the recovery of hotel demand from the pandemic. HotelNewsNow (part of CoStar) More in this category Sales & MarketingMore in this category Social Media More like this External Travel Brands Expand Tiktok Presence To Reach New Audiences Travel companies are increasingly turning to video-sharing app TikTok to build brand awareness and attract new customers. As the most downloaded app two years in a row, TikTok holds the promise of global reach, while the video format allows travel p... Phocuswire More in this category Social Media More like this External Marketers investing big in influencer marketing Seventy-four percent of marketers plan to spend at least a quarter of their social media budgets on content creator partnerships over the next 3-6 months, according to a new report. searchengineland.com More in this category Social MediaMore in this category Digital Marketing More like this External 10 Of The Best Social Media Marketing Strategies For Hotels There once was a time when searching for a hotel would begin by browsing the internet, clicking through comparison websites, or maybe even seeking recommendations from print or television adverts. searchenginejournal.com More in this category Social Media More like this External Hotels Push Casual, Conversational Social Media Posts To Drive Engagement The marketing landscape has drastically changed in recent years, due in large part to the popularity of social media. HotelNewsNow (part of CoStar) More in this category Social MediaMore in this category Content Marketing More like this External Travel is back. And so are the influencers Love them or loathe them, as the travel world re-opens, influencers are back on the move.That's welcome news for some hotels like the Langham on New York's Fifth Avenue."Ninety percent of the people we work with are amazing, they are very diligent, ... cnn.com More in this category Social Media More like this The Hotel Yearbook ESG 2024 Unlocking the ESG Innovation Stack in Hospitality Download Your content on Hospitality Net? Hospitality Net membership explained
External What a U.S. TikTok ban could mean for travel industry The U.S. House of Representatives passed a bill Wednesday in lopsided fashion that would compel TikTok parent company ByteDance to sell the popular video app to non-Chinese owners within six months or see it banned in the United States. Phocuswire More in this category Social MediaMore in this category Lodging Industry More like this
External Hilton’s TikTok Ad Changed the Social Marketing Game for Good In February, Hilton Hotels & Resorts released a 10-minute TikTok video—yes, you read that correctly—that took viewers on a sprawling journey, spanning dozens of locations and multiple genres, featuring appearances from more than half a dozen beloved... Adweek More in this category Social MediaMore in this category Brand Marketing More like this
External Why this luxury hotel chain bets on user generated content’s ‘power of the people’ User generated content has become more important in a society where less polished content performs better than professionally created content, especially in light of today’s booming creator economy. For that reason — helped by the post-Covid-19 trav... Digiday More in this category Social MediaMore in this category Content Marketing More like this
External Influencers are out - authenticity is in The influencer economy is on the brink of a seismic shift. Catalyzed by the popularity of TikTok and its algorithm, which prioritizes content types over creators, brand marketers and digital agencies are increasingly allocating social media budgets ... fastcompany.com More in this category Social MediaMore in this category Content Marketing More like this
External Hotel Marketing Departments Aim To Capitalize on Bleisure Demand, Shifting Booking Patterns Hotel sales and marketing departments have revised their strategies to win back guests, particularly business travelers and groups, which have lagged in the recovery of hotel demand from the pandemic. HotelNewsNow (part of CoStar) More in this category Sales & MarketingMore in this category Social Media More like this
External Travel Brands Expand Tiktok Presence To Reach New Audiences Travel companies are increasingly turning to video-sharing app TikTok to build brand awareness and attract new customers. As the most downloaded app two years in a row, TikTok holds the promise of global reach, while the video format allows travel p... Phocuswire More in this category Social Media More like this
External Marketers investing big in influencer marketing Seventy-four percent of marketers plan to spend at least a quarter of their social media budgets on content creator partnerships over the next 3-6 months, according to a new report. searchengineland.com More in this category Social MediaMore in this category Digital Marketing More like this
External 10 Of The Best Social Media Marketing Strategies For Hotels There once was a time when searching for a hotel would begin by browsing the internet, clicking through comparison websites, or maybe even seeking recommendations from print or television adverts. searchenginejournal.com More in this category Social Media More like this
External Hotels Push Casual, Conversational Social Media Posts To Drive Engagement The marketing landscape has drastically changed in recent years, due in large part to the popularity of social media. HotelNewsNow (part of CoStar) More in this category Social MediaMore in this category Content Marketing More like this
External Travel is back. And so are the influencers Love them or loathe them, as the travel world re-opens, influencers are back on the move.That's welcome news for some hotels like the Langham on New York's Fifth Avenue."Ninety percent of the people we work with are amazing, they are very diligent, ... cnn.com More in this category Social Media More like this