Opinion

The strategic Revenue Manager’s dream: AI can now help you with the job you signed up for

It was a sunny day in The Hague in 2010 when I, somewhere in between reading the Wall Street Journal and playing Mahjong to train my eye for patterns (all of Ms. Lin’s students will remember), decided I would become a Revenue Manager. I loved strate...

Nadine Böttcher
Nadine Böttcher
Head of Product Innovation at Lighthouse
Lighthouse (formerly OTA Insight)
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Revenue Management
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Chatbots, Robotics & AI
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Nadine Böttcher
by Nadine Böttcher
8 May 2024Lighthouse (formerly OTA Insight)Revenue Management
Lighthouse (formerly OTA Insight)
Opinion

Cornell Hotel Indices First Quarter 2024: Large Hotels Reach a New Statistical Low

Only the Midwest, South Atlantic, and West South-Central regions posted moderate single-digit hotel-price gains in the first quarter 2024 (Midwest, 3.2%; South Atlantic, 3.8%; and West South-Central, 1.6%). Hotels in gateway cities experienced a rev...

Crocker Liu
Crocker Liu
Robert A. Beck Professor of Hospitality Financial Management
Cornell
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Revenue Management
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Markets & Performance
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Crocker Liu
by Crocker Liu, Adam D. Nowak and Robert M. White
8 May 2024CornellRevenue Management
Cornell | Nolan School of Hotel Administration
Opinion

It’s Still a Seller’s Market, But Don’t Get Greedy

In response to the post-pandemic demand surge and faced with constricted inventory due to labor shortages, rising supply costs, and other challenges, hoteliers pushed their prices back to pre-pandemic levels in record time. It was understandable tha...

Lynn Zwibak
Lynn Zwibak
Founder and President of Zwibak Revenue Management
ZRM | Zwibak Revenue Management
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Revenue Management
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Lynn Zwibak
by Lynn Zwibak
2 May 2024ZRM | Zwibak Revenue ManagementRevenue Management
ZRM | Zwibak Revenue Management
The Top 5 Advantages of AI-First Platforms Over Legacy System Upgrades
Opinion

The Top 5 Advantages of AI-First Platforms Over Legacy System Upgrades

If I had a dollar for every time I heard artificial intelligence or “AI” mentioned over the last year, well, you know the rest of that saying. And much like when you repeat a word so many times, it starts to lose its meaning – the discussions surrou...

Andrew Rubinacci
Andrew Rubinacci
Chief Advisory Officer of FLYR for Hospitality
FLYR (formerly Pace Revenue)
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Property Technology
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Revenue Management
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Chatbots, Robotics & AI
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Andrew Rubinacci
by Andrew Rubinacci
2 May 2024FLYR (formerly Pace Revenue)Revenue Management
The Top 5 Advantages of AI-First Platforms Over Legacy System Upgrades
The Balancing Act: The Symbiotic Relationship between Hotel Asset Management and Revenue Optimization
Opinion

The Balancing Act: The Symbiotic Relationship between Hotel Asset Management and Revenue Optimization

In a recent conversation I had with an asset manager who was underwriting a hotel in the metro Atlanta area, it was determined that for each incremental 50k of profit achieved, the hotel asset value went up approximately 600k. Imagine if your revenu...

Timothy R. Wiersma
Timothy R. Wiersma
Principal | Revenue Generation, LLC.
Revenue Generation LLC
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Revenue Management
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Asset Management
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Timothy R. Wiersma
by Timothy R. Wiersma
24 April 2024Revenue Generation LLCRevenue Management
The Balancing Act: The Symbiotic Relationship between Hotel Asset Management and Revenue Optimization