Today we are looking back at the second episode for HN Summit Series - Property Management Stack 2.0. The sponsor of this episode was Cloudbeds.

Jonathan Rojas, Guest Experience Growth Manager at Cloudbeds, and Kathryn Murphy, Owner, The Murphy Gallery & Hotel Dublin joined moderator Simone Puorto, Founder | CEO | Futurist to discuss, share thoughts and perspectives on to automate, or not to automate? The Hospitality Industry's soliloquy.

Although automation is implemented in other industries, it's still young in hospitality, and hotels struggle to grasp the opportunities it offers.

Hospitality has been historically sluggish in automation adoption, mainly due to prejudice towards a notion that has always been (wrongly) considered the "human touch" antithesis. However, according to CVENT, over 56% of hospitality professionals anticipate that automation will be "extremely important" in 2022. So, why this sudden change of heart?

If, due to post-COVID labor shortage, we never had a bigger need for automation, using it to solve the staff problem is just the tip of the iceberg. Automation can also reduce labor costs and help understaffed teams, streamline and standardize processes, enhance communication between departments, and improve guest satisfaction by making it possible for hotels to provide a frictionless, tailor-made, hyper-personalized experience.

Where do you see the most valuable applications of automation in the hospitality industry?

About Cloudbeds

Cloudbeds provides the platform that powers hospitality, driving streamlined operations, increasing reservations and revenue, and enabling memorable guest experiences for lodging businesses of all sizes and types across the globe. The award-winning Cloudbeds Hospitality Platform seamlessly combines solutions for front desk, revenue, distribution, guest acquisition and guest engagement in a single unified system, enhanced by a marketplace of third-party integrations. Cloudbeds was named No. 1 PMS and No. 1 Hotel Management System by Hotel Tech Report in 2022 and recognized by Deloitte's Technology Fast 500 in 2021. For more information, visit www.cloudbeds.com.