Press Release

Skift Podcast: Is Google Killing Online Travel?

Google Hotels is the largest and most comprehensive metasearch engine in travel. It is a core part of the online travel ecosystem but remains a black box. So Skift Research did an analysis of thousands of hotel listings on Google to learn which onli...

skift Inc.
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Skift Podcast: Is Google Killing Online Travel?29 May 2024skift Inc.Search Marketing
Skift Podcast: Is Google Killing Online Travel?
How To Optimize For Marriott Seo
Opinion

How To Optimize For Marriott Seo

As Marriott updates their systems and new websites, it’s important to stay up to date on understanding the process, creating an SEO Strategy, and implementing best practices for your hotel. First things first, Marriott changed their URL structure in...

Stephanie Sparks Smith
Stephanie Sparks Smith
CEO & Digital Matriarch, Cogwheel Marketing
Cogwheel Marketing
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Sales & Marketing
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Stephanie Sparks Smith
by Stephanie Sparks Smith
27 May 2024Cogwheel MarketingSearch Marketing
How To Optimize For Marriott Seo
Opinion

Feeling the pinch of Google’s last core update? Here’s how hotels should respond

Search engine optimization is a critical part of any hotel’s digital marketing strategy. With nearly three out of four travel bookings now happening online, having a strong presence on Google can be one of the biggest factors that contributes to any...

Apollos Gause
Apollos Gause
SEO & Growth Innovator at Cendyn
Cendyn™
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Apollos Gause
by Apollos Gause
24 May 2024Cendyn™Search Marketing
Cendyn™
Opinion

Performance Max Exposed: What Google isn’t talking about

Google has been pushing their Google Ads Performance Max (PMax) campaigns for some time, promising to harness the power of AI and machine learning to optimize ad placement and maximize conversions. However, as the team at three&six has discovered, t...

Tristan Heaword
three&six
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Tristan Heaword
by Tristan Heaword
22 April 2024three&sixSearch Marketing
three&six
Reimagining Hospitality: Google’s Search Generative Experience (SGE) and Its Impact on the Hotel Industry
Opinion

Reimagining Hospitality: Google’s Search Generative Experience (SGE) and Its Impact on the Hotel Industry

In an era where digital innovation continuously reshapes consumer expectations, the hospitality sector stands at the precipice of a significant transformation, driven by the advent of generative AI technologies. Google’s introduction of the Search G...

Are Morch
Are Morch
Digital Transformation Coach for Hotels
Are Morch, Digital Transformation Coach
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Chatbots, Robotics & AI
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Are Morch
by Are Morch
3 April 2024Are Morch, Digital Transformation CoachSearch Marketing
Reimagining Hospitality: Google’s Search Generative Experience (SGE) and Its Impact on the Hotel Industry
Online Travel Giants Set New Record For Marketing Spend In ‘23
External

Online Travel Giants Set New Record For Marketing Spend In ‘23

Financial figures from Expedia Group, Booking Holdings, Airbnb and Trip.com Group – four of the largest online travel agencies in the world – show the companies spent a record amount of money to promote their brands and attract customers in 2023, as...

Phocuswire
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Online Travel Giants Set New Record For Marketing Spend In ‘2313 March 2024PhocuswireSearch Marketing
Online Travel Giants Set New Record For Marketing Spend In ‘23