Supplier News

Lodging Interactive Launches Subscription-Based Hotel Website Development and Marketing Services

Lodging Interactive, a leading digital marketing agency specializing in the hospitality industry since 2001, is excited to announce the launch of its innovative ’Pay-As-You-Go’ hotel website development and marketing service. This service offers hot...

Lodging Interactive
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Lodging Interactive Launches Subscription-Based Hotel Website Development and Marketing Services 7 May 2024Lodging InteractiveDigital Marketing
Lodging Interactive Launches Subscription-Based Hotel Website Development and Marketing Services
Opinion

Digital Marketing: How Does it Drive Guests On-Site in All Verticals

Digital Marketing is so important in 2024. In a world of quick consumption and short attention spans, we as marketers and hoteliers, need to reach the guest quickly and meet them where they are at. As consumers, we know "ease" and speed are importan...

Kara Freedman
Kara Freedman
Complex Director of Marketing, Conrad New York Downtown & Conrad New York Midtown
Hilton
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Kara Freedman
by Kara Freedman
6 May 2024HiltonDigital Marketing
Hilton
Opinion

Performance Max Exposed: What Google isn’t talking about

Google has been pushing their Google Ads Performance Max (PMax) campaigns for some time, promising to harness the power of AI and machine learning to optimize ad placement and maximize conversions. However, as the team at three&six has discovered, t...

Tristan Heaword
three&six
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Revenue Management
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Search Marketing
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Tristan Heaword
by Tristan Heaword
22 April 2024three&sixDigital Marketing
three&six
Supplier News

HiJiffy Now Available on Oracle Cloud Marketplace

HiJiffy, a leading provider of conversational AI for hotels and a member of Oracle PartnerNetwork (OPN), today announced that its Guest Communications Hub is available on Oracle Cloud Marketplace and can be deployed on Oracle Cloud Infrastructure (O...

HiJiffy
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CRM & Loyalty
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Chatbots, Robotics & AI
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Guest Experience
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HiJiffy Now Available on Oracle Cloud Marketplace18 April 2024HiJiffyDigital Marketing
HiJiffy Now Available on Oracle Cloud Marketplace
Evolving Past ROAS as the Primary Marketing KPI
Opinion

Evolving Past ROAS as the Primary Marketing KPI

Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had a...

Stephanie Sparks Smith
Stephanie Sparks Smith
CEO & Digital Matriarch, Cogwheel Marketing
HSMAI
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Stephanie Sparks Smith
by Stephanie Sparks Smith
16 April 2024HSMAIDigital Marketing
Evolving Past ROAS as the Primary Marketing KPI
3 HyperCommerce Strategies for Faster Direct Bookings
Opinion

3 HyperCommerce Strategies for Faster Direct Bookings

According to a study by the Max Planck Institute, Technical University of Berlin, Technical University of Denmark, and University College, the evolution of technology has shortened consumer attention spans by 33%, from 12 to 8 seconds since 2000.

Pedro Colaco
Pedro Colaco
CEO at GuestCentric Systems
GuestCentric Systems
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Pedro Colaco
by Pedro Colaco
12 April 2024GuestCentric SystemsDigital Marketing
3 HyperCommerce Strategies for Faster Direct Bookings